Reversification: A one-word explanation for what’s wrong with the world of finance

how to speak money

Vivek Kaul

When MTV first came to India in the early 1990s, I was hooked on to the channel in a matter of a few months. Growing up in a small town, the channel was my first “real” exposure to what we called “English” music. Until then my only exposure to English music was “Michael Jackson” and like others of my generation I was more aware of his mannerisms than his songs.
One of the things that got me hooked to MTV was reggae music. And one of the first reggae songs that I heard was Inner Cirlce’s
Games People Play. Other than the music of the song which was very peppy, what I liked was that for the first time I was able to make out the lyrics of an English song.
One paragraph of the song went like this:
Oh the games people play now
Every night and evety day now
Never meaning what they say, yeah
Never saying what they mean.

This paragraph has stayed with me since then and I have realized its meaning in various contexts at various points of time over the last two decades. One area where this paragraph particularly applies is finance. The writer John Lanchester in his new book
How to Speak Money comes with a new term to explain this . He calls the term “reversification”. He defines reversification as a “process in which words come, through a process of evolution and innovation, to have a meaning that is opposite to, or at least very different from, their initial sense.”
A good example of reversification in finance is the much used term “Chinese wall”. In real life, the Great Wall of China is a very big wall that was built over several centuries to keep the enemies out of China. One of the biggest misconceptions about it is that it is visible from the moon.
So, what does it mean in finance? “Inside the world of money, though, the term ‘Chinese wall’ means an invisible barrier inside a financial institution which is supposed to prevent people from sharing information across it, in order to avert conflict of interests,” writes Lanchester.
Let’s take the example of the Chinese walls that are supposed exist between stock analysts who make investment recommendations to investors (i.e. whether to buy, sell or hold the stock of a company) and the investment banking division, which takes companies public, by getting them listed on a stock exchange.
This wall is regularly broken whenever a profitable investment opportunity comes up. Take the case of the dotcom bubble in the United States in the 1990s.
Even with many internet firms wanting to go public, Wall Street still wasn’t in a bargaining position. The bargaining power was with the 20–30 year olds, who ran most of these new internet companies, or the Silicon Valley venture capitalists (VCs) who had backed them. The youngsters and the VCs did not ask for a cut in Wall Street’s fee. What they wanted instead was an assurance that the Wall Street firm would support the price of the stock after it had been listed on the stock exchange.
And, of course, this had to be done legally. This was important for the Wall Street firms because new companies wanting to come out with their IPOs looked at this parameter before choosing the Wall Street firm which would handle its public offer.
The way Wall Street handled this was very clever. Before going public, the Wall Street firm promised the company that the in-house analyst of the firm would initiate coverage of the stock a few days after it got listed on the stock exchange. No favourable coverage or for that matter, a “buy” rating was promised because that would have been going against the law. It was assumed that the Wall Street firm would have nice things to say about the company it had just taken public. And so the Chinese wall was broken. Even in India, it has been observed that the stock broking division of a financial institution has nice things to say about a company that has just been taken public by the investment banking division of the same financial institution.
The way the financial system has evolved large financial institutions have different businesses which “if the system is to function without conflicts of interest – shouldn’t really be there.” But that is not the case. Hence, as Lanchester puts it “the Chinese walls…were worse than non-existent; they were opportunities for the bank to make money…that’s reversification.”
Another excellent example of reversification is a hedge fund. As Lanchester writes “the word ‘hedge’ began its life in economics as a term for setting limits to a bet, in the same way that a hedge sets a limit to a field…The idea is that by putting a hedge around a bet, you delimit the size of your potential losses.”
But is that the case? Before we get into that let’s try and understand what really is a hedge fund. Legally, there is no term called a “hedge fund,” unlike, say, “mutual fund.” The term “hedge fund” was apparently first used by the
Fortune magazine in a 1966 article to describe an investment fund managed by Alfred Jones, a Columbia University sociologist, diplomat and steamboat purser who had turned into a fund manager. The article had a very interesting title. It was headlined “The Jones Nobody Keeps Up With”.
In 1952, Jones wanted to launch an investment fund which would not only buy stocks on which he was bullish on, but also short-sell the stocks (i.e., borrow and sell) which he felt were overpriced and, thus, would fall in price in the days to come. At the same time, he thought that with the expertise he brought to the table, the investors in the fund should be willing to pay him a slice of the profits he made for them.
Jones wanted to buy as well as short-sell stocks. The money that he generated from short-selling stocks would partially fund the buying of stocks which he felt were undervalued. This way, he ensured that the exposure was “market neutral,” or, in a simpler language, he “hedged his bets.”
The strategy of Alfred Jones of buying some stocks and selling some others came to be known as the equity long-short strategy. He outperformed the mutual funds which could only go long, that is, buy stocks. They could not sell them short because it was deemed to be a risky strategy. Jones also used leverage, that is, borrowed money, to spruce up his returns. Jones received 20 percent of the returns he generated for the fund as compensation.
The success of Alfred Jones was copied by many others. “The classic hedge fund technique, as created by Jones, is still in use: funds employ complex mathematical analysis to bet on prices going both up and down in ways which are supposedly guaranteed to produce a positive outcome,” writes Lanchester.
But is that really the case? A majority of the hedge funds fail. As Lanchester points out “90% of all hedge funds that have ever existed have closed down or gone broke. Out of total of about 9,800 hedge funds worldwide, 743 failed or closed in 2010, 775 in 2011, and 873 in 2012 – so in three years, a quarter of all the funds in existence three years earlier disappeared. The overall number did not decrease, because hope springs eternal, and other new hedge funds kept being launched at the same time.”
This is reversification at its best, where the word ‘hedge’ has been turned into exactly opposite of what it originally meant.
Another excellent example of reversification is securitization, which has “nothing to do with making things more secure.” Let’s try and understand this step by step.
A big financial institution sells financial securities and raises money. The money is used to buy home loans or mortgages from banks. These home loans are then pooled together. The people who have taken these home loans pay interest on these loans as well as repay their principal. This money comes into the common pool. From this pool, the financial institution pays interest on the securities it has sold to investors. It also repays the principal out of it. This process is referred to as securitization.
In the days when banking was a boring business, banks lent out the money they had collected from deposits. They also kept the loans on their books till they matured. They made money as long as the interest they paid on their deposits was less than what they charged on their loans,a ssuming that the borrower did not stop repaying.
But with securitization the bank does not maintain the loan on its books any more. It passes on the risk to the investor who buys the securities being issued. As Lanchester puts it “It[i.e. the bank] only takes the RISK of the loan for the amount of time between making the initial house loan, and the moment when it has sold the resulting security – which can be a matter of days. The bank has no real interest in the financial condition of the borrower. The basic premise of banking – that you only lend money to people who can pay it back – has been broken.”
Hence, the bank is more interested in giving out home loans rather than verifying whether the borrower has the capability to repay. This was a major reason behind the current financial crisis which started in September 2008.
Lanchester in coining “reversification” has come up with a term which explains a lot of what is wrong in finance. The examples discussed above clearly show that. As Lanchester writes “These are all examples of how process of innovation, experimentation and progress in the techniques of finance have been brought to bear on language, so that words no longer mean what they once meant.”
And this has created a major problem. “It is not a process intended to deceive…But the effect is much the same: it is excluding and it confines knowledge to within a priesthood – the priesthood of people who can speak money,” concludes Lanchester.

(Vivek Kaul is the author of the Easy Money trilogy. He tweets @kaul_vivek)


About vivekkaul
Vivek Kaul is a writer who has worked at senior positions with the Daily News and Analysis(DNA) and The Economic Times, in the past. He is the author of the Easy Money trilogy. Easy Money: The Greatest Ponzi Scheme Ever and How It Is Set to Destroy the Global Financial System , the latest book in the trilogy has just been published. The first two books in the trilogy were published in November 2013 and July 2014 respectively. Both the books were bestsellers on and Currently he works as an economic commentator and writes regular columns for He is also the India editor of The Daily Reckoning newsletter published by His writing has appeared across various other publications in India. These include The Times of India, Business Standard,Business Today, Business World, The Hindu, The Hindu Business Line, Indian Management, The Asian Age, Deccan Chronicle, Forbes India, Mutual Fund Insight, The Free Press Journal,,, Business World, Huffington Post and Wealth Insight. In the past he has also been a regular columnist for He has lectured at IIM Bangalore, IIM Indore, TA PAI Institute of Management and the Alliance University (Bangalore). He has also taught a course titled Indian Economy to the PGPMX batch of IIM Indore. His areas of interest are the intersection between politics and economics, the international financial crisis, personal finance, marketing and branding, and anything to do with cinema and music. He can be reached at

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